In the 1960s, ugg boots ebay
became a popular option for competitive surfers, who used the boots to keep their feet warm after exiting from the surf. Surfing helped popularise the boots outside Australia and New Zealand, when surfer Brian Smith started selling the boots in the United States through the company Ugg Holdings, Inc. in 1979. After this was sold to Deckers Outdoor Corporation in 1995, ugg boots clearance
emerged as a fashion trend in the United States through Deckers' promotion of their brand, with celebrities such as Kate Hudson, Sarah Jessica Parker and Pamela Anderson wearing the boots, (although Anderson renounced ugg boots in 2007 upon realising that they were made from animal skin). Deckers' actions to promote their product "led to an exponential growth in the brand's popularity and recognizability." Deckers has reported sales of US$689 million under the UGG brand in 2008, an increase from US$14.5 million in 1995.
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